Channels•7 min read
WhatsApp for real estate sales in Egypt: a practical playbook
In Egypt, the deal happens on WhatsApp. That makes it your most important sales channel and, for most agencies, the least managed one.
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SalesCore Blog
Running a real estate sales team, in practice
Guides for agencies in Egypt and the Gulf — choosing a CRM, responding to leads before your competitors do, paying commission without arguments, and selling off-plan without a spreadsheet.
Operations•7 min read
Selling off-plan in Egypt: units, holds and EOIs without the spreadsheet
Two agents reserving unit B-204 for two different buyers on the same afternoon is not a software problem until it is. Here's how primary sales teams keep inventory honest.
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Operations•8 min read
Real estate commission in Egypt: splits, setters, and tracking it without arguments
Nothing damages a sales team faster than an agent who thinks they were underpaid. Here's how commission structures usually work, and how to make them impossible to argue with.
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Sales process•7 min read
Why agencies lose leads they already paid for — and the five-minute fix
The most expensive thing an agency does is pay for a lead and then call it eleven hours later. Here's how to fix the gap between spend and contact.
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Buyer's guide•8 min read
How to choose a real estate CRM in Egypt (2026 buyer's guide)
Most agencies in Cairo still run on a WhatsApp group and a shared Excel file. Here is what actually matters when you replace that — and what to ignore.
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